Podcast: How tourism can fuel business recovery

For the first time since the pandemic changed everything, I interviewed Economic Development Director Natalie Ruiz. In spite of the local, state and federal funding put into the hands of local businesses, we still lost far too many.

So, now what?

In this episode of All Up In Your Business, Natalie talks about her dual role of supporting local businesses while aggressively working to bring in more jobs that diversify College Station’s economy. She also explains how her office’s brand-new tourism division aims to bring people to College Station at a time when there is still a reluctance to travel, attend events, and visit destinations.

This episode also features Economic Development Manager Aubrey Nettles, who is leading a holiday campaign to make College Station the Christmas destination in Texas, thanks in large part to a strategic partnership with Santa’s Wonderland. 

Nat finishes up with a few fun biz updates on things coming soon to College Station.

All Up In Your Business is available via Podbean, Apple Podcasts, Google Play, iHeartRadio, Spotify, Stitcher, and YouTube. Please subscribe, rate, and recommend!

Have a suggestion for a future topic or interview, or just want to say hi? Send to jsocol@cstx.gov  


About the Blogger Jay Socol (@jaysocol) is in his 11th year as College Station’s public communications director. A 1991 graduate of Texas A&M. Jay has also been communications director for the Texas A&M Engineering Extension Service, public information officer for the City of Bryan, and news director at several Bryan-College Station area radio stations. A native of Breckenridge, he also serves as president of the Texas Association of Municipal Information Officers.


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