Podcast: Jones Crossing H-E-B built for technology – and pizza

By Jay Socol, Public Communications Director

H-E-B‘s newest store in College Station is set to open Sept. 12, and there will be striking differences when compared to locations at Holleman Drive and at Tower Point.

In this edition of the podcast, H-E-B Area Community Coordinator Diane Besosa talks about everything from app-based shopping/checkout to the restaurant that will be located inside.

Total run time: 23:30

  • 00:00 — The Name Game, what exactly Diane does for H-E-B.
  • 02:25 — A typical day for an H-E-B area coordinator is …
  • 03:30 — What’s the strategy for the new store?
  • 04:53 — There really is a difference in the way each store location is stocked.
  • 05:17 — Let’s talk about how the Jones Crossing store will be unique.
  • 05:41 — Coming: A new app, HEB60, that puts the shopping/payment power in your hand.
  • 08:03 — Full-service restaurant to be located in-store: SoFlo
  • 09:20 — This store will have full buildout for curbside service.
  • 10:32 — Next-level floral presence + delivery.
  • 14:48 — Anxious ahead of opening? State of the store right now?
  • 19:02 — How do BCS shoppers behave differently than in other parts of Houston market?



About the Blogger

Jay Socol (@jaysocol) is in his ninth year as College Station’s public communications director. A 1991 graduate of Texas A&M. Jay has also been communications director for the Texas A&M Engineering Extension Service, public information officer for the City of Bryan, and news director at several Bryan-College Station area radio stations. A native of Breckenridge, he also serves as president of the Texas Association of Municipal Information Officers.


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