Hospitality, venues drive thriving sports tourism industry

By Katie Kwiatkowski, Tourism Events Supervisor

People around the country recognize College Station as a special place filled with friendly, hospitable people and top-notch sports facilities. Those factors are the cornerstones as we attract well-attended, high-caliber events that substantially impact on our local economy.

College Station has become such a desired destination for sports tournaments that we see many events return year after year. In 2019, events we hosted attracted about 27,000 participants and recorded an overall attendance of more than 67,000.

We’ll host multiple events in the spring, including football, soccer, and softball. The frequent rain we experience each spring makes us appreciate the four synthetic multi-purpose fields at Veterans Park and Athletic Complex. Thanks to that worthy investment, we can accommodate sizable events even when bad weather rolls in.

Summertime is always our busiest sports tourism season. This year, we’ll host our most prominent football events in June with the Texas State Championships and Southwest Regional Showcase, Adidas Texas State 7v7 Championships, and PrimeTime Sports 7v7 Tournament of Champions. Softball and soccer tournaments will follow as we move into July and August.

In the fall, we’ll host bocce, softball, and soccer tournaments — most of which are recurring events — before we wrap up the year with the 10th Annual BCS Marathon.

Here’s a look at our complete list of tourism events for 2020:

2020 Sports Tourism Schedule

Jan. 18-19 Brazos Valley Elite Sports Group
Jan. 25-26 Brazos Valley Cavalry Tournament
Jan. 31 – Feb. 2 Soccer Youth All-American Series
Feb. 9 ODP Pool Training
Feb. 15-16 Premier Soccer Spring Cup
Feb. 20-22 NFCA Texas Leadoff Classic
Feb. 29 – March 1 Aggie Classic – NTFCA
March 14-15 USSSA “What’s Your Legacy?” (Aggieland Classic)
March 26-29 SPA Salute to Veterans NIT Tournament
April 25-26 5 Tool Spring Battle Tournament
May 1-3 USSSA Budweiser Invitational
May 16-17 US Club Cup
May 23-25 STYSA State Cup
June 6-7 Texas Youth 7v7 State Championships
June 12-14/19-21 Texas State Championships and Southwest Regional Showcase
June 25-27 Adidas State 7v7 Championships
June 27-28 Primetime Sports 7v7 Tournament of Champions
July 9-12 Aggieland Classic SSUSA
Aug. 29-30 Aggieland Friendship Cup
Sept. 25-27 College Station Senior Games
Oct. 1-3 Special Olympics Fall Classic
Oct. 16-18 USSSA Budweiser Invitational
Dec. 5-6 Southampton Cup – Texas
Dec. 11-13 ODP: South Texas Regional Tournament
Dec. 12-13 BCS Marathon

With your valuable support, we can continue to attract significant events such as these to our growing community to fill our hotels, restaurants, and retail shops. When that happens, our entire community benefits.


About the Blogger

Tourism Events Supervisor Katie Kwiatkowski joined the Parks and Recreation Department last summer. She previously served as sports services manager at BCS Sports + Events. A native of Brenham, Katie earned a bachelor’s degree in Agribusiness from Texas A&M in 2016.


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