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KAMU-TV will broadcast the parade at 1 p.m. on Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day.

By Bobbie Lehrmann, Assistant Director Public Communications

In a stunning demonstration of unity and creativity, College Station’s inaugural Christmas parade shone bright last weekend, thanks partly to the delightful participation of several City of College Station departments – Community Services, Visit College Station, Fiscal Services, Fire, and College Station Utilities.

Employees from those departments enhanced the parade’s electrifying vibe by pouring their passion into captivating floats that showcased their unique community roles.

In addition to the participants, many other city employees worked behind the scenes to ensure the first-time event was a stunning and almost flawless success. The accomplishment took a colossal team effort from Public Works, Parks and Recreation, the City Manager’s Office, Public Communications, and the Police and Fire Departments.

Incredibly, the 60-float parade didn’t even exist until the BCS Christmas Parade was canceled in mid-September, and city leaders promptly stepped in to fill the gap. That’s when University and Community Relations Manager Barbara Moore began brilliantly organizing the entire operation.

We were also honored to have Penny Zent serve as grand marshal and the incomparable Ben Downs as Santa. The duo faithfully served the old BCS Christmas Parade for decades.

City of CS Participants

FIRE DEPARTMENT

An impressive Fire Department ladder truck carried the mayor, city council, and the College Station and Bryan fire chiefs. Other city fire apparatus was also displayed during the parade.

COMMUNITY SERVICES

Community Services’ “Home for the Holidays” theme highlighted the department’s expertise in affordable housing. The gingerbread house was creatively sided with repurposed bandit signs and salvaged materials and adorned with recycled decorations from the recent Howdy Holly Days event. Team members and their families rode the float, spreading joy and candy and showcasing their commitment to helping solve affordable housing issues.

VISIT COLLEGE STATION

Visit College Station’s Aggieland Express — a collaborative effort by the Economic Development and Tourism teams – was a cheerful creation promoting tourism through the Aggieland Express holiday deals pass. The golden ticket encourages visitors to explore local Christmas festivities while earning exclusive prizes. The float symbolized unity and celebration, inviting everyone to embrace College Station’s holiday spirit.

FISCAL SERVICES

Fiscal Services’ whimsical Whoville Magic float drew inspiration from Dr. Seuss, captivating onlookers with colorful characters and festive charm. The imaginative display sparked countless smiles among the thousands of onlookers along the 1.5-mile parade route.

COLLEGE STATION UTILITIES

CSU’s entry was a sample of the extraordinary vehicles they use to keep the power on for our entire community, including this one with another Whoville theme.

One City, One Team

College Station’s overarching organizational value of “One City, One Team” resounded through each department’s float and the phenomenal work of scores of unseen city employees who made our inaugural Christmas Parade one to remember.

Ultimately, the College Station Christmas Parade was an unforgettable testament to the power of unity, reminding us that when we stand as one, we can achieve beautiful and worthwhile things for our community.

About the Blogger


Bobbie Lehrmann is in her first year as the city’s assistant director of public communications. She comes to College Station from the City of Navasota, where she served as marketing and communications director. Lehrmann lived most of her life in Australia and received a bachelor’s degree in journalism and media communications from Queensland University of Technology.

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