Posts tagged “Christmas in College Station

Podcast: How tourism can fuel business recovery

For the first time since the pandemic changed everything, I interviewed Economic Development Director Natalie Ruiz. In spite of the local, state and federal funding put into the hands of local businesses, we still lost far too many.

So, now what?

In this episode of All Up In Your Business, Natalie talks about her dual role of supporting local businesses while aggressively working to bring in more jobs that diversify College Station’s economy. She also explains how her office’s brand-new tourism division aims to bring people to College Station at a time when there is still a reluctance to travel, attend events, and visit destinations.

This episode also features Economic Development Manager Aubrey Nettles, who is leading a holiday campaign to make College Station the Christmas destination in Texas, thanks in large part to a strategic partnership with Santa’s Wonderland. 

Nat finishes up with a few fun biz updates on things coming soon to College Station.

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About the Blogger Jay Socol (@jaysocol) is in his 11th year as College Station’s public communications director. A 1991 graduate of Texas A&M. Jay has also been communications director for the Texas A&M Engineering Extension Service, public information officer for the City of Bryan, and news director at several Bryan-College Station area radio stations. A native of Breckenridge, he also serves as president of the Texas Association of Municipal Information Officers.


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Campaign aims to make CS a holiday destination

By Aubrey Nettles, Economic Development Manager

Many people see visions of festive winter wonderlands and Santa loading his sleigh at the North Pole when they think of Christmas.

That may be about to change.

Visit College Station, in partnership with Santa’s Wonderland, wants to make our community THE destination for holiday celebrations.

We are introducing Christmas in College Station, a series of holiday events and specials throughout the city. The goal is to attract visitors who stay overnight, providing a significant boost to our local economy. The partnership encourages Santa’s Wonderland visitors to extend their stay in College Station to enjoy festive events and cheerful specials.

More than 300,000 visitors from across the nation visit Santa’s Wonderland each year, and more are on the way thanks to a breathtaking expansion to what was already an unmatched holiday destination.

Making its debut in 2020 is Illuminations Ice Arena, the region’s premier outdoor ice skating venue. Guests can glide on a sheet of real ice surrounded by thousands of holiday lights under the bright Texas stars. Other new attractions include Santa’s Farm and a second Trail of Lights, walkable elements featuring family-friendly adventures, hand-crafted Texas light displays, tunnels, and even a live nativity scene.

And Christmas in College Station isn’t just for visitors — residents and area businesses can join in the fun, too!


We encourage College Station businesses to create a holiday special for a day, weekend, week, or entire season (Nov. 20-Dec. 31). What you do is up to you. The deadline to submit your holiday special is Monday, Nov. 2. Be sure to deck the halls of your establishment to create an ultimate Christmas experience!


Create unique photo booths for the public to capture the perfect holiday photo. The Arts Council of Brazos Valley will create a map highlighting the picture-perfect locations.


If you’re an artisan or curator, reserve your spot at the Holiday Artisan Market at Century Square from noon-4 p.m. on Dec. 20. The registration fee is $25 and includes tables, chairs, linens, and signage. Spots are limited, so reserve yours today.


Do you have family or friends coming to town for the holidays and don’t have enough room at your place? Check out the deals at our Santa-Certified Hotels.


Christmas in College Station’s offerings include Howdy Holly-Days at Northgate, the Holiday Artisan Market at Century Square, the Brazos Valley Symphony Orchestra’s Holiday Pops concert, For King & Country’s A Drummer Boy Drive-In Live: “The Christmas Tour” at Reed Arena, the city’s traditional Christmas in the Park, and much more.

Are you planning a holiday event that will be open to the public? Add it to our campaign!

Stay updated on all the holiday events and specials at

About the Blogger

Aubrey Nettles is in her second year as the city’s Economic Development Manager. She also served four years as the special projects coordinator in the City Manager’s Office. Before coming to College Station, she was the executive assistant to the Fort Bend County Commission and was a management analyst for Harris County. A native of Smithville, Aubrey earned a master’s degree in public administration from the University of Houston in 2012 and a bachelor’s degree in communications from Texas A&M in 2010.  


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