Posts tagged “blogs

2020’s most popular blogs, podcasts, videos 

By Colin Killian, Public Communications Manager

When blogging became all the rage several years ago, it was common to see corporations and even state and federal government agencies jumping aboard.

But you didn’t see many local governments taking part – and you still don’t.

The reason the City of College Station decided to start blogging in 2010 was simple. It was an effective way to tell our story better. A decade later, the city blog continues to be a powerful cornerstone of our public outreach strategy.

Since we launched the blog in August 2010, we’ve published 1,375 posts, resulting in more than 800,000 views and tens of thousands of shares through social media. They also spawned thousands of stories reported by local media outlets.

In our first year of blogging, we averaged about 1,500 views per month. In 2019, we averaged 12,000 views per month, an eightfold increase. We dropped off a bit for much of this year because of the pandemic, but we still had our third most views with more than 105,000.

Our most-viewed blog of 2020 was about College Station’s most popular baby names,  which received well over 2,600 views.  The seven-year-old post about reporting power outages remains our most-read piece overall with more than 24,000 views, including 1,475 new ones in 2020.  

Top Blog Posts of 2020

Views

1.     2,647

Aiden, Olivia CS’s most popular baby names in 2019

2.     2,256

City creates program to aid local small businesses

3.     2,100

Christmas in the Park tradition returns at Central Park

4.     1,639

Hands-free device ordinance to be enforced soon

5.     1,637

Parks & Recreation: What’s open and what’s not?

6.     1,475

Your account number is the key when reporting an outage

7.     1,471

Campaign aims to make CS a holiday destination

8.     1,326

Live Blog: Thursday’s city council meetings (June 25)

9.     1,309

Police chief addresses CSPD’s policies, use of force 

10.    1,192

What’s the tall candy cane thing on Highway 6?


Podcasts

While blogging is rare for municipalities, you see even fewer cities delivering regular podcasts featuring local government leaders. Public Communications produced seven podcasts in 2020 that received hundreds of downloads and plays through various podcast platforms, the city blog, and YouTube. 

The “All Up in Your Business” series featuring Economic Development Director Natalie Ruiz and Public Communications Director Jay Socol has become especially popular. The series explores the rumors and realities about new restaurants, stores, and other development coming to town. The recording sessions are also captured on video to expand the distribution even more.

The year’s most popular episode, posted the first week of the year, featured Dunkin Donuts and Bucees. It had 224 downloads on Podbean and was played more than 1,500 times on the city blog and YouTube channel. 

The podcast also proved useful for informing the public about the ins-and-outs of the FY 21 proposed budget. The four-part series was downloaded an impressive 488 times and had a total reach of 1,132, including blog and YouTube views. 

Top Podcasts of 2020

Reach (downloads + views on city blog and YouTube)

1.     1,641

All Up In Your 2020 (FujiDunkinMacAndCheeseBuc-ee’s Episode)

2.     1,132

Podcast series explores city’s FY 21 proposed budget

3.     788

All Up In Your Business: Dallis family/Burger Mojo

4.     764

All Up In Your Business: Walk-On’s

5.     459

All Up In Your Business: How tourism can fuel recovery


YouTube Videos

While most city-produced video content is intended for broadcast on our own Channel 19, many attract substantial viewership on our YouTube channel.  The most viewed video of 2020 was the courageous story of Solid Waste employee Dendy Brown, who was severely injured on the job in 2018 and returned to work 25 months later.

Overall, the city YouTube channel attracted more than 62,000 clicks that consumed 2,500 hours of viewing time. Our own Mark Beal and Brazos Multimedia’s Chad Cockrum are the creative forces behind most of our video products.

Top Videos of 2020

Views

1.     2,009

Dendy Brown’s Remarkable Comeback

2.     1,323

All Up In Your 2020 (FujiDunkinMacAndCheeseBuc-ee’s)

3.     380

All Up In Your Business: Walk-On’s

4.     298

Covid-19 PSA: Call us if you need us

5.     289

The Next 10: Future Land Use

6.     281

Veterans Day 2020, City of College Station

7.     275

College Station Fire Department swearing-in ceremony

8.     256

CSFD Drowning PSA

9.     251

Thank You to the Heroes of the Covid-19 Pandemic 

10.    194

Actually . . . (Traffic Cams)


Happy New Year! 

 


About the Blogger

Colin Killian has been with the City of College Station since 2010 after serving 23 years as the associate media relations director for the Texas A&M Athletics Department. Killian has also worked as a reporter and editor for the Corpus Christi Caller-Times and Lewisville News. A native of Hobbs, N.M., he graduated from Texas Tech with a bachelor’s degree in journalism/political science.


 

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Our most popular blogs and podcasts of 2018

By Colin Killian, Public Communications Manager

When blogging became all the rage several years ago, it was common to see corporations and even state and federal government agencies jumping aboard.

But you didn’t see many local governments taking part – and you still don’t.

The reason the City of College Station decided to start blogging in 2010 was simple. It was an effective way to better tell our story. More than eight years later, the city blog continues to be a powerful cornerstone of our public outreach strategy. (more…)


Our most popular blogs and podcasts of 2017

By Colin Killian, Public Communications Manager

When blogging became all the rage several years ago, it was common to see corporations and even state and federal government agencies jumping aboard.

But you didn’t see many local governments taking part – and you still don’t.

The reason the City of College Station decided to start blogging in 2010 was simple. It was an effective way to better tell our story. More than seven years later, the city blog continues to be a powerful cornerstone of our public outreach strategy.

In our first year of blogging, we averaged just over 800 views per month. In 2017, we averaged about 8,000 views per month, a tenfold increase. Since we launched the blog in August 2010, we’ve published nearly 870 posts, resulting in more than 400,000 views and tens of thousands of shares through social media.

Our 120 new blog posts this year have attracted more than 98,000 views – about 26,000 more than the old record set in 2016. Our most-viewed blog of 2017 was a four-year-old post about how to report power outages. That post received 4,700 new views in 2017, giving it about 16,000 views since it originally appeared in 2013. The most popular original post was about whether the color orange is banned in College Station, which has attracted more than 3,300 views.

While blogging is rare for municipalities, you see even fewer cities delivering regular podcasts featuring local government leaders. Public Communications produced 10 podcasts in 2017 that received a total of about 5,000 plays.

The “Is This a Thing?” series featuring Economic Development Director Natalie Ruiz has proven to be especially popular with our podcast audience. The series explores the rumors and realities about new restaurants, stores, and other development coming to town. An episode in June was played a whopping 2,875 times, making it our most listened-to podcast ever.

Here are our most popular blogs and podcasts of the year:

Top Blogs of 2017

1.     4,687 views    Your account number is key when reporting an outage
2.     3,326 views    Is the color orange really banned in College Station?
3.     2,567 views    10 ways to protect your pipes and irrigation in freezing weather
4.     1,894 views    Is This A Thing? What you don’t know about Jones Crossing
5.     1,792 views    TxDOT’s Harvey Mitchell-University Drive Interchange Project
6.     1,529 views    CSFD saves two dogs in apartment fire
7.     1,444 views    Live Blog: 2017 city election results
8.     1,310 views    Prepare for possible impacts of Hurricane Harvey
9.     1,186 views    Major changes underway at popular Lick Creek Park
10.    1,137 views    Is this a thing? What’s coming to CS 

Top Podcasts of 2017

1.    2,875 plays Is this a thing? What’s coming to CS, and what’s not 
2.    336 plays ‘Hotel folklore’: How Embassy Suites built across from Texas A&M
3.    296 plays The future of Bush/Wellborn and why your opinion matters
4.    263 plays Is This A Thing? Dallis family announces Burger Mojo 
5.    246 plays Lance Jackson bids farewell to Lincoln Recreation Center
6.    189 plays Bryan-College Station: That’s My Hometown
7.    179 plays Heart of local aquatics moves on after 30 years
8.    174 plays Is This A Thing? What you don’t know about Jones Crossing 
9.    157 plays Who says College Station has 109,857 residents? Jessica Bullock.
10.   99 plays Couch on the roof, goat in the driveway: The World of Julie Caler

Happy New Year!

 


About the Blogger

Colin Killian (@ColinKillian) has been with the City of College Station since 2010. He previously served 23 years as associate media relations director for the Texas A&M Athletics Department. Killian has also been a reporter and editor for the Corpus Christi Caller-Times and Lewisville News. A native of Hobbs, N.M., he graduated from Texas Tech with a bachelor’s degree in journalism/political science.


 

 

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Our most popular blogs and podcasts of 2016

mostpopular

By Colin Killian, Public Communications Manager

gorilla-blog1When blogging became all the rage several years ago, it was common to see corporations and even state and federal government agencies jumping aboard.

But you didn’t see many local governments taking part – and you still don’t.

The reason the City of College Station decided to start blogging in 2010 was simple. It was an effective way to better tell our story. More than five years later, the city blog continues to be a powerful cornerstone of our public outreach strategy.

In our first year of blogging, we averaged just over 800 views per month. In 2016, we averaged about 6,000 views per month, more than a sevenfold increase. Since we launched the blog in August 2010, we’ve published nearly 750 posts, resulting in about 325,000 views and tens of thousands of shares through social media.

Our 122 new blog posts this year attracted about 72,000 views – matching 2015 as our best year to date. Our most-read post of the year was a carryover blog about how to report power outages. That post received 4,600 news views in 2016, giving it 11,400 views since its original posting in 2013. The most popular new post was about how the state’s open carry law would be applied in College Station, which attracted about 2,000 views.

ruiz-podcastWhile blogging is rare for municipalities, you see even fewer cities delivering regular podcasts featuring local government leaders. Public Communications continued its efforts in 2016 with 16 podcasts that received more than 3,030 plays.

The most popular podcasts of 2016 featured Economic Development Director Natalie Ruiz and were about the rumor and the reality about new restaurants, stores and other development coming to town. Natalie’s two episodes were played nearly 1,000 times.

Our all-time leading podcast remains our very first from 2013, a song about Bryan-College Station that was recorded in the early 1960s. It has had 1,241 plays and 46 downloads since it debuted.

Here are our most popular blogs and podcasts of the year:

Top Blogs of 2016

1.       4,597 views    Your account number is key when reporting an outage
2.       1,950 views    Can you openly carry a handgun in College Station?
3.       1,304 views    Is this a thing? What’s coming to town, and what’s not (episode 1)
4.       1,160 views    Is College Station now THE twin city?
5.       1,100 views    Why gorilla art is permissible but rooftop beds aren’t
6.       1,032 views    Moving out? Consider the options for your unwanted stuff
7.       971 views    Christmas in the Park: An event like no other
8.       913 views    Live Blog: 2016 city election results
9.       823 views    Is this a thing? What’s coming to College Station, what’s not (episode 2)
10.     802 views    10 ways to protect your pipes and irrigation system in freezing weather

Top Podcasts of 2016

1.      644 plays Is this a thing? What’s coming to town, and what’s not (episode 1)
2.      339 plays Is this a thing? What’s coming to town, and what’s not (episode 2)
3.      296 plays Our first look at single-stream recycling numbers
4.      205 plays CSFD’s swift-water rescue you might have missed
5.      165 plays World of Hurt: Retiring fire chief looks back at 35-year career
6.      151 plays How Ed Spillane re-ignited a national dialogue on indigency and courts
7.      130 plays Chuck Gilman: College Station’s deputy city manager
8.      126 plays Jeff Kersten: College Station’s budget man
9.      118 plays Jeff Capps: Former top cop ‘blessed’ in new career
10.    112 plays So, you want to be a city council member…

Happy New Year!


14316755_10108798313965164_2904942172107966680_nAbout the Author

Colin Killian (@ColinKillian) has been with the City of College Station since 2010. He previously served 23 years as associate media relations director for the Texas A&M Athletics Department. Killian has also been a reporter and editor for the Corpus Christi Caller-Times and Lewisville News. A native of Hobbs, N.M., he graduated from Texas Tech with a bachelor’s degree in journalism/political science.



If you found value in this blog post, please share it with your social network and friends!


Our most popular blogs and podcasts of 2015

By Colin Killian, Public Communications Manager

blogWhen blogging became all the rage several years ago, it was common to see corporations and even state and federal government agencies jumping aboard.

But you didn’t see many local governments taking part – and you still don’t.

The reason the City of College Station decided to start blogging in 2010 was simple. It was an effective way to better tell our story. More than five years later, the city blog continues to be a powerful cornerstone of our public outreach strategy.

In our first six months of blogging, we averaged just over 800 views per month. In 2015, we averaged almost 6,000 views per month, more than a sevenfold increase. Since we began blogging in August 2010, we’ve posted 620 blogs, resulting in about 230,000 views and tens of thousands of shares through social media.

(more…)


CS’s five most popular blog posts of 2013

A&M vs Florida

Reaching the end of a year always provides an opportunity for reflection. Like College Station’s population odometer, the number of views to our blog is about to roll over 100,000. Accounting for nearly 10 percent of those views are the five most-popular posts of 2013 (click on the title to read the respective blogs):

No. 5 

The greatest B-CS song you may have never heard

Dusted off from the 1960s, this little gem graced the WTAW-AM airwaves and really got creative when touting the positive qualities of the community. Among them: a wide main street, a nuclear reactor and deer hunting that’s “better than it was when the Indians were around.” Not joking.  Listen for yourself. (more…)